Brand Suites
& Logo Identity
Bold, durable branding crafted for outdoor and heritage-rooted businesses.
A strong logo and cohesive brand identity can shape the success of your business. If you're ready to build a brand that looks confident, communicates clearly, and feels true to who you are, I’d love to work with you.
I offer two branding packages as a starting point. Every project is unique, so if you need something custom, I’m always happy to build a package that fits your goals.
The Branding Starter
A streamlined identity package for small businesses or early-stage brands needing a strong, versatile logo system without additional brand components.
What’s Included:
1 Main Logo Mark
2 Logo Layout Variations
(Examples: condensed, round, horizontal)1 Word Mark
2 Rounds of Revisions
Dark 1-color versions of all layouts
Light 1-color versions of all layouts
Full-color versions (where applicable)
Verbiage elements on their own
Imagery elements on their own
Final Files:
.ai, .eps, .png, .jpg
(Vectors provided for .ai and .eps)
Timeline:
Approximately 4–6 weeks from start date
(depends on client responsiveness + project scope)
Investment: $2,000
$1,000 non-refundable deposit to confirm start date and begin
$1,000 due upon final approval, before final files are delivered
Signature Brand Suite
A complete identity system for brands needing a versatile, cohesive suite of marks, icons, and pattern - ideal for businesses ready to grow or refine their visual presence.
What’s Included:
1 Finalized Main Logo Mark
4 Logo Layout Variations
(condensed, round, horizontal, etc.)3 Wordmark Variations
1 Letter Mark
5 Custom Icons
(great for Instagram highlights, web bullets, or brand accents)3 Rounds of Revisions
Dark 1-color versions of all layouts
Light 1-color versions of all layouts
Full-color versions (where applicable)
Verbiage elements on their own
Imagery elements on their own
Brand Assets:
Full Brand Style Guide
(logos, colors, fonts, icons, pattern)Two-sided handout design
(thank-you insert, product card, service card)Pattern swatch (if applicable)
Final Files:
.ai, .eps, .png, .jpg
(Vectors provided for .ai and .eps)
Timeline:
Approximately 6–8 weeks from start date
(depends on client responsiveness + project scope)
Investment: $3,000
$1,500 non-refundable deposit to confirm start date and begin
$1,500 due upon final approval, before final files are delivered
How I Work
I use the one-concept method — a focused, strategic approach that ensures you receive a single, intentional, well-crafted direction rather than multiple diluted ideas.
Your logo is built from:
your questionnaire insights
your brand values
your audience
your visual preferences
what sets your business apart
my brand research and creative direction
Revisions are included to refine the concept, ensuring the final design is bold, clean, and aligned with your goals.
Why My Branding Packages Are Valued the Way They Are
Every brand I design is custom-built from the ground up - no templates, no shortcuts. My process blends strategy, illustration, and industry insight to create branding that feels lived-in, authentic, and intentionally crafted for outdoor and heritage-driven companies.
Each identity I build includes:
• deep discovery and brand clarity work
• original illustrated artwork
• multiple functional logo layouts
• tailored color systems
• production-ready files for apparel, signage, and packaging
• thoughtful guidance on how your brand should look and feel long-term
I also price my branding packages intentionally. I’m not an entry-level freelancer, and my experience allows me to deliver work at a higher standard - but I also recognize that many of the businesses I serve are small, family-run, or just getting started. My rates are designed to sit in the middle ground: more accessible than boutique agencies, yet rooted in the quality, strategy, and craftsmanship your brand deserves.
Branding is an investment meant to last years, not months. My goal is to equip you with a visual foundation that’s strong, versatile, and built to grow with your business.
Let’s build something bold.
Most design projects book 30–60 days out.
Rush availability may be possible for an additional fee:
Under 30 days: 1.5× project cost
Under 15 days: 2× project cost
If you’re ready to kick off a project, fill out the contact form below. I’ll get in touch to discuss what you’re building and when we can begin. Once booked, I’ll send you a curated brand questionnaire that guides the entire logo process. A complete and thoughtful submission is required before any design work starts.