Positioning &
Messaging

Clear, compelling language that strengthens your brand from the inside out.

Strong visuals matter, but the words behind your brand shape how customers understand you, trust you, and choose you. Brand positioning and messaging give your business a clear voice, sharp direction, and a story that feels authentic to who you are.

I help outdoor, gear, lifestyle, and heritage-driven brands define their identity through strategic language that resonates with the people who live this lifestyle. Your messaging becomes the foundation for your website, packaging, marketing, sales materials, and every touchpoint that follows.

Core Messaging

Foundational clarity for emerging or early-stage brands.

Perfect for small businesses, startups, or brands that need a clear voice but don’t require a full messaging system yet.

Includes:

  • Brand Positioning Statement (short + expanded)

  • Brand Narrative / About Copy (1–2 paragraphs)

  • Audience Overview (basic)

  • Tone & Voice Summary (light version)

  • Keywords & Brand Vocabulary

  • Website Hero Line + Subline (2–3 options)

  • CTA Line (2–3 options)

  • 1 Round of Revisions

Best for:
Brands still defining their direction, those updating old messaging, or businesses needing foundational language for a website refresh.


Investment: $500

$250 non-refundable deposit to confirm start date and begin
$250 due upon final approval, before final packaged style is delivered

Messaging System

Your full messaging suite - clear, consistent, and ready to implement.
Most popular and ideal for brands preparing for growth, marketing builds, website launches, or product expansion.

Includes everything in Core, plus:

  • Brand Story (full version)

  • Detailed Audience Profiles (2–3 key segments)

  • Messaging Pillars (3–5, with supportive language)

  • Tone, Voice & Writing Style Guide

  • Tagline Options (5–10 concepts)

  • Supporting Lines / Secondary Taglines

  • Packaging Micro-Copy Starters (short, actionable lines)

  • Website Copy Starter Kit
    (hero lines, section headers, intro paragraphs)

  • 2 Rounds of Revisions

Best for:
Businesses ready to level-up their brand presence and ensure consistency across website, packaging, marketing, and internal communication.

Investment: $1,250

$500 non-refundable deposit to confirm start date and begin
$750 due upon final approval, before final packaged style is delivered

Premium Strategy

Deep, strategic messaging for established brands, rebrands, or multi-channel businesses.

This is an in-depth, strategic copy and positioning system that strengthens your brand from every angle.

Includes everything in Messaging System, plus:

  • Competitive Landscape Notes

  • Differentiators Framework

  • Vision, Values, & Brand Beliefs

  • Extended Brand Story (long-form narrative)

  • Full Messaging Architecture (how all messaging elements work together)

  • Expanded Writing Style Guide (examples, dos/don’ts, tone shifts, vocabulary rules)

  • 3–5 Fully Written “About” Paragraph Variations (short, medium, long)

  • Optional Marketing Copy Blocks
    (for packaging, ads, print, pitch decks, etc.)

  • 3 Rounds of Revisions

Best for:
Established businesses, multi-product brands, or any company undergoing a rebrand that needs a deep, strategic foundation for long-term growth.

Investment: $2,000

$750 non-refundable deposit to confirm start date and begin
$1,250 due upon final approval, before final packaged style is delivered

How Messaging Projects Work

Messaging projects begin with a collaborative discovery process designed to uncover your brand’s purpose, audience, values, differentiators, and personality. This insight is then shaped into a clear and cohesive messaging system intentionally crafted for your market.

Based on the package you choose, deliverables may include positioning statements, brand stories, audience profiles, messaging pillars, tone and voice guidelines, taglines, supporting lines, website-ready copy starters, and more.

All work is tailored to your industry and written through the lens of authenticity, clarity, and real-world outdoor experience.

My Approach

I approach messaging with the same intention and clarity I bring to visual design: strategic, grounded, and built for real-world use.

Because I’ve worked within the outdoor and heritage space for years, and live the lifestyle myself, the language I build for clients is always rooted in authenticity and industry insight. Messaging should never feel generic. It should feel lived in, experienced, and true.

What You Provide

To get started, you’ll complete a curated discovery questionnaire covering your brand’s background, goals, audience, competitors, tone preferences, and long-term vision.

If you already have an internal brief or research document, I can work from that as well.

Timeline

Most messaging projects take 3–6 weeks depending on the tier selected, the level of detail required, and your response time during discovery.

Why It Matters

Messaging is the backbone of every strong brand. It's what creates connection, builds trust, and communicates your value with clarity. When done well, it supports your visual identity, strengthens your marketing, and ensures your brand speaks with one confident voice - everywhere.

Let’s build something bold.

Most design projects book 30–60 days out.
Rush availability may be possible for an additional fee:

  • Under 30 days: 1.5× project cost

  • Under 15 days: 2× project cost

If you’re ready to kick off a project, fill out the contact form below. I’ll get in touch to discuss what you’re building and when we can begin. Once booked, I’ll send you a curated brand questionnaire that guides the entire process. A complete and thoughtful submission is required before any design work starts.